Emails and Newsletters remain one of the biggest ways to market your business and one of the best ways to bring in traffic. Although often considered boring in the marketing world, they’re still great for showcasing your company’s information and products/services. So why should you include it in your marketing plans?
They help you stay relevant and front of mind
Constant content helps put you in front of your audience and serves as a reminder that you’re still here and are available to help them out. It could work with current clients, past clients and potential future clients. Current and past clients can see what you’re up to and it keeps you at the forefront of their mind in case more business may come up. Future clients can test the waters by taking a look at your Newsletter to see whether they would like to do business with you. It’s a win all round.
It can be extremely cost effective – even free
Some marketing these days can be extremely expensive, however email or newsletter marketing is not. In some cases, it can even be free. Services such as Mailchimp, for example, are free and easy to use. You just sign up, design and go. It’s easy to create emails that look professional but are actually pretty basic and straightforward to set up behind the scenes. It’s a great place to start.
It helps to generate leads
Do you find you always get those few companies who constantly open up your newsletters but you don’t do business with? Perhaps you should give them a call. Newsletters are a great way of telling who’s interested and who’s not. If they’re opening your emails and even clicking on the links, it’s likely you’ll be able to do some business with them.
It creates free, secondary marketing
It’s incredibly easy to forward newsletters to others. Just by a click of a button, one member of your audience can pass it on to their colleague, a friend or a family member. This could technically count as free marketing, as you’re not paying these people to pass on your content, but it’s great because it means your content is getting out there to a new audience, through your existing contacts.
Newsletters are a staple part of an online marketing strategy and can do wonders for your business. They can bring in great traffic and allow you to test out some different ideas with your audiences. They are often overlooked but businesses rely on this traditional type of marketing, and you should be too.