Last Saturday I got on my bike and cycled 40 miles. However, it wasn’t just a simple bike ride; it was a charity event to help raise money for the British Heart Foundation (BHF). BHF is a charity organisation that funds research to help 7 million people in the UK who suffer from heart disease and is the number one heart charity in the UK. Their research helps to improve many lives and reduce the risk of cardiovascular disease.
Although I am an active cyclist, especially during the nice weather, a break over the winter left me slightly worried about my fitness. A couple of weeks before the event, I took my bike out from the shed and went for a few bike rides, including cycling on hilly and breathtakingly scenic roads in Devon during my holidays. Admittedly not over exhaustive, but this training made me feel ready to pedal the 65 kilometre route for BHF. We started our journey in London at the Kempton Park Station and finished in Reading’s Christchurch Meadow. Together with the other 1816 participants and bike ride enthusiasts we took a challenge to fight for every heartbeat.
At the beginning of the ride, our route seemed to be a little bit cramped with all the BHF cyclists on the London roads; however when we reached the countryside the journey was more pleasant and relaxed. Nice weather made the ride more enjoyable. It wasn’t a race so everybody kept their own pace, took breaks whenever they needed to and even popped to some of the pubs for lunch that we passed on the way. It was a good opportunity to meet new people, socialise or just enjoy a day out and at the same time support the biggest fundraiser of cardiovascular research in the UK.
Wave, the company I work for, contributed money to sponsor my bike ride and helped me to raise more funds for BHF. My work colleagues were keen to make a donation on my charity fundraising website to support BHF future research and wished me all the best and good luck for the event. It was very supportive and kept me motivated to challenge myself in support of saving more lives.
It’s also not the first time Wave supported a charity organisation. Last year, my colleague Marchessa, took part in an even more challenging cycling event, where she cycled 240 miles across Europe and raised money for the Brain Tumour Charity. Our agency also helped to create and promote a charity website especially for this event. The user response was great; the whole campaign was successful and we had positive feedback from all its supporters.
Wave has experience in designing many other charity websites so if you are a not-for-profit organisation that needs a new site or a promotional marketing campaign, please contact us.