Hotjar – the analytic tool that you need

by in Analytics

Accurate analytics are essential in yours and your client’s rapport. It allows you to tell them what to improve, based on actual results from their site and site visitors. You can easily back up your points with visual analytics, too, which is a great way to help your clients understand the information.

Hotjar is a particularly helpful tool for analytics. This is where you can provide visual clarity on what users want, care about and interact with on a site by presenting their clicks, taps and scrolling behaviour. Hotjar can also recognise usability issues by allowing the user to see recordings of real visitors as they navigate around the site with their cursor. This clever tool can also show you each step visitors take on the site and where they drop off (leave your website).

How does Hotjar analyse

Tracking code is the answer! Here are 2 simple steps how to set up Hotjar

Easy steps to set up Hotjar on your website

Heat maps

Heat maps are visually simple, yet effective in showing where on a web page people are clicking the most. This information lets you know what visitors are most interested in and what motives them on your site.



Visitor recordings

What’s great about this feature is that it shows recordings of visitors on the site and their cursor movements. It’s similar to a heat map but in the form of a video, showing individual movements rather than collective data.

Conversion Funnels

This feature is great for informing you which pages interest visitors the least, as it tells you which page they leave your website from.

These three features are only a few of the many amazing features offered from Hotjar. The full suite of features helps to give a true insight in to the traffic your website attacts, but the features I’ve written here are, in our opinion, what Hotjar is best for.

At Wave our analytic team track, monitor and report on the performance of hundreds of career sites and recruitment related media sites. Hotjar is just one of the many tools we use to help collate our analytical data, and we believe that it’s important to understand real-life users and how they use your website.