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How to advertise on Facebook

How to advertise on Facebook

As of Q2 2016, Facebook has 1.71 billion monthly active users and 50 million active small business pages, of which only 2.5 million pay to be ‘active advertisers’, where they are channelling money into their advertising

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How to use Google Analytics more efficiently?

How to use Google Analytics more efficiently?

We live in a world where the majority of people have easy access to the Internet and other media with just a click of the button. The fast growing market of mobile devices has resulted

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Content Marketing Tips 2017

Content Marketing Tips 2017

At Wave we are always on the lookout for the latest trends in digital marketing and this years’ Integrated Live conference at the Excel Centre in London did not disappoint. I always find that approaching

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Get the Job boards to do the work

Get the Job boards to do the work

I feel the market is changing, yet again. Recruitment advertising goes back and forth, and you can track the potted history of recruitment advertising through my various blogs over recent months and years. This blog is

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Fundamentals of Design

Fundamentals of Design

What is this thing you call Design? Apart from official definitions – “form follows function”, “less is more” – design is in it’s essence all about problem solving and designers will excel in resolving specific

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Own your niche

Own your niche

The numbers vary depending on who you talk to, but one of the latest numbers I read was that we are exposed to something like 10,000 adverts each and every day. The number of those

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Is your website scaring your audience away?

Is your website scaring your audience away?

Sometimes it can give your audience such a fright that you can lose potential business within 2 seconds of their visit, scary huh? With user demand so high, businesses can’t afford to risk their site

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A look into current web design trends

A look into current web design trends

The internet is like a constant revolving door, with new website trends coming in and out of style as web designers from all around try to differentiate themselves from the pack. As these websites make

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Affiliate schemes as part of marketing strategy

Affiliate schemes as part of marketing strategy

In the world of digital advertising, there’s no getting away from the fact that affiliate marketing strategies are one the rise, and show few, if any, signs of abating. Research has indicated that as much

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3 areas where charities can improve their digital performance

3 areas where charities can improve their digital performance

As charities increasingly compete with each other to attract donors, it’s critical that they recognise how to keep up with their competition and what they can do to adapt to the market. We’ve highlighted 3

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