Social recruiting is an essential way to search for job candidates; recruiters and companies use social media channels, blogs and other social platforms daily to actively find talent. Social job distribution, however, is a new term and strategy being implemented by recruiters.
Methods of Social Job Distribution
There are two methods of social job distribution: posting jobs through a multi-poster system like WaveTrackR or a social media management tool like Buffer or Hootsuite. Both are great tools but this new approach comes with some ups and downs.
What is a Multi-poster?
A Multi-poster is a recruitment software tool that houses your media contracts and job adverts in one place. Job distribution tools allow you to post job adverts to integrated job sites and social media channels. Some multi-posters also offer you analytics to see how well your job contracts and jobs are performing.
What is a Social Media Management Tool?
Social media management tools sole purpose is for you to manage your social accounts which, depending on the tool, means you can schedule posts and then monitor their performance. It can also house all of the engagement that you gain from people on social media allowing you to then interact on all social platforms from one software.
Pros of Social Job Distribution
When it comes to posting jobs on social platforms, I’ve found quite a few benefits:
- Social media is a great personal channel where people can like and share posts every day. Whether your recruiter friend tags you in fake news articles or your friend sends you a new restaurant to check out, people are always interacting with posts on social media. Posting your jobs on social media allows potential candidates to interact with your jobs in their professional and personal networks, and therefore increase your reach.
- Job distribution tools can save time and are great for broadcasting jobs on a timescale. With some software making it as easy as a click to post a job to multiple platforms, it’s a great way to advertise on a wider range of sites and attract more views.
- Social media is a cost-effective tool for posting on your Facebook, Twitter or LinkedIn page. Your content is easily viewed by followers so posting through a multi-poster or social management tool streamlines your posts into one software.
- You may not have the time to individually post a job on every social company page, especially if this isn’t prioritised in your job role. Multi-posters allow you to automate vacancy posts and give you the option to post onto your social media pages. Social management tools also let you schedule multiple posts with the job advert link.
- Having your jobs on social media makes them searchable over more platforms. According to Glassdoor, 79% of job seekers use social media in their search, proving that jobs can be found not just on search engines, but on social networks.
Cons of Social Job Distribution
On the other hand, there can also be a few cons.
- Most job distribution tools automatically generate a single link or generic post, which is posted on social channels without any changes. The quality of the post is as important as the advert, so you need to edit the content to ensure you appear professional.
- With reach being an important factor, some posts lack unique content when posted through a job distribution tool and miss the opportunity to draw attention. Multi-posters automate the text on a post and though revising this takes time, it’s definitely worth it.
- Hashtags can boost your reach, so adding them to post is important. Unfortunately, posting software doesn’t automatically add hashtags, so you’ll need to research and add them yourself.
- All social media platforms have advert managers which allow you to display your post differently and make a better impression but in the world of recruitment, there are many tools and better alternatives than advertising your jobs on social media.
Social media is a part of everyone’s marketing equation. This platform can market your job adverts and widen your reach, allowing you to target different audiences on each social media network.
