Knowing where, when and what to post, plus other ways in which you can source high calibre candidates, is vital in any market.
Armed with the 3 Ws – Where, When and What – when it comes to sourcing candidates and posting your jobs, you’ll have an advantage over the competition.
What you’ll discover
- Best advertising channels to source better candidates and improve ROI
- When you should post to capture maximum attention
- What to include in job adverts that will utilise job board algorithms and attract more quality candidates
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What you’ll gain from this playbook
📍 Where to post
Knowing where to post your jobs and how to spread your media budget is one of the greatest challenges of the candidate attraction phase.
Without any real knowledge of which job boards provided the best ROI for the industry you recruit for or how your website is performing, hedging your bets seemed the only way to reach the candidates you needed.
TL;DR 👇
- Check your CRM first for any candidates already on your database that match the job requirements.
- Post to a mixture of platforms, including niche (where relevant) and generalist job boards and your website.
⏰ When to post
The days and even times of day you should be scheduling your jobs to post in order to receive maximum exposure to the right candidates and, therefore, to receive maximum quality applications.
TL;DR 👇
- Post at the beginning of the week, on a Monday or Tuesday.
- Post by 9am for maximum exposure.
✍️ What to post
The job advert is crucial to the success of your candidate attraction campaign, which means it is crucial to the success of the entire recruitment process. Get this part wrong and every step that follows will suffer.
Your advert needs to be well structured and optimised for job boards and Google for Jobs.
It needs to be well written, compelling, easy to read, de-gendered and of optimum length.
TL;DR 👇
- 300-350 words long.
- Include salary, location and standardised job title.
- Keep to the recommended structure for Google for Jobs and job boards.
Industry-specific Where, When and What
We often talk about recruitment as a whole and there are many ways in which best practices will apply to all sectors but we also know that each sector has its nuances.
It’s therefore helpful to see specifics for the industry you recruit in, so we have compiled a Where, When and What for 10 individual industries.
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🧲 The sources and job boards providing the highest application rates.
⏰ Best days and times to post your jobs based on application volume.
✍️ Optimum word length for your job adverts, depending on the industry.
(Industries include: IT & Internet, Education, Health & Nursing, Manufacturing, Public Sector & Services, Engineering & Utilities, Accountancy, Secretarial, PAs & Administration, Property and Construction.)
