Wave CEO and Founder, Dave Jenkins joins the Mike Ames Recruitment Show to discuss how recruiters can find and attract more candidates.
How to maximise the value from job boards
Job boards are still relevant for both candidates and recruiters. Dave emphasises the importance of building good relationships with job boards to maximise their value. He suggests understanding the unique strengths of each job board, speaking with your account manager, and optimising job ads to increase effectiveness.
By approaching job boards as partners, recruiters can make the most of their investment and recruit more effectively.
What makes adverts work (or fail dismally)
Assuming one has chosen the right job board, variables such as posting time and ad length can impact application numbers. Most applications occur at the start of the week. Dave also suggests that job ads should include:
- Salary range
- Clear job title
- A word count between 250 and 300
- Specific skills and experience requirements
- Highlight company culture.
Research indicates that candidates prioritise company reputation over job perfection, so it’s essential to have a strong online that showcases your company’s culture, values, and ethics to attract the best candidates.
How you can get more adverts for less money
When it comes to maximising ROI on job boards, you need to look at the data. Analysing data on when and where to post jobs to increase application rates, as well as building relationships with job boards to gain insights into industry trends and traffic patterns is key. Not all job boards specialise in every role, so speaking with job boards will give you further insight.
Where possible, avoid overspending by determining how much is needed for a year’s worth of job postings. However, Dave’s advice is it’s best to under-buy credits and top up if you need more.
