February 2025 Recruitment Trends Snapshot

February 2025 saw a 12% drop in job postings and 9% fewer applications, with Education leading job postings and Manufacturing attracting the most applications.

February 2025 Recruitment Trends Snapshot

The February 2025 Recruitment Trends Snapshot, sourced from WaveTrackR data, reflects a slight slowdown in hiring following January’s surge. Job postings dropped by 12%, while applications declined by 9%, suggesting a stabilisation after the New Year hiring push. Despite this, placements increased by 25%, indicating improved efficiency in converting applications into hires. Education remained the top industry for job postings, while Manufacturing continued to attract the highest number of applications.

  • Jobs Posted: -12% compared to January 2025, indicating a slowdown in hiring after a strong start to the year.
  • Applications: -9%, suggesting a slight decline in job seeker activity.
  • Average Applications per Job: 27 (-3), meaning slightly less competition per job than in January.
  • Placements: +25%, showing that despite fewer applications, more candidates were successfully placed into roles.

Most Active Industries:

Jobs Posted:

  • Education continues to dominate job postings, accounting for 36% of all vacancies.
  • IT & Internet followed with 10%.
  • Health & Nursing and Manufacturing each contributed 8%, while Engineering & Utilities with 7%.

Applications:

  • Manufacturing remained the most competitive sector, attracting 31% of total applications.
  • Health & Nursing followed with 13%, highlighting continued strong candidate interest.
  • Catering & Hospitality accounted for 10% of applications, while Engineering & Utilities and Accountancy each saw 8%.

Applications Per Job by Channel:

  • Job Boards: 18 applications per job, maintaining dominance as the primary candidate source.
  • Social Media: 3 applications per job, showing limited but growing engagement.
  • Websites: 2 applications per job, indicating a lower volume of direct applications via company sites.

Our Analysis:

  • Post-January Adjustment: After a hiring surge in January, February saw a predictable drop in job postings (-12%) and applications (-9%). However, placements rose by 25%, suggesting recruiters were more successful in converting applications into hires.
  • Industry Trends: Education continues to lead in job postings, while Manufacturing remains the most competitive for job seekers. Health & Nursing also saw strong application activity, reinforcing its demand.
  • Recruitment Channels: Job boards continue to drive most applications, while social media and recruitment websites play a smaller role.
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About these reports

Wave’s regular reports focus on trends within the industry garnered from our exclusive data. Based on WaveTrackR’s jobs and applications data, you can make sense of the market, use the data to help with your recruitment marketing strategy, and help to guide your clients through their sector’s position within the labour market.

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