Founded:
2014
Employees:
20
Kensington Additive, a leading recruitment agency specialising in Additive Manufacturing (AM), is renowned for its unique headhunting techniques that identify top talent in the industry. As it grew, Kensington recognised the need for a refreshed and modernised recruitment website design that retained the essence of its previous site but with a more contemporary and engaging design.
The Challenge
Kensington approached Wave with a clear vision: they wanted a website that reflected their brand identity while enhancing user experience for candidates and clients. The site needed to visually showcase its focus on manufacturing, incorporate its signature blue branding, and stand out in a competitive market. Additionally, they required a flexible, adaptable web partner who understood the intricacies of their niche industry.
The Solution
Wave’s approach was to create a website that not only met Kensington’s aesthetic requirements but also significantly improved functionality:
- Design and Branding: We used Kensington’s brand blue as the primary colour throughout the site, complemented by lighter shades and accents of orange to achieve a clean, modern look. This design strategy ensured the website felt both familiar and fresh.
- Visual Elements: We incorporated eye-catching videos and high-quality images to highlight Kensington’s focus on Additive Manufacturing. These visuals resonated with industry professionals and made the site more engaging.
- User Experience: Understanding the distinct needs of Kensington’s audience, we created separate user journeys for candidates and clients. This was achieved through a split hero section on the homepage, ensuring that both user groups could easily navigate to the most relevant information.
What they said
Kensington Additive’s experience with Wave was a marked improvement from their previous web service providers, as highlighted in their testimonial:
From the outset, our journey with Wave stood in stark contrast to our previous experiences. We were in search of a new website provider after our former service became untenable, both in terms of cost and the flexibility to adapt to our unique needs. The team at Wave, under the guidance of our Project Manager, Dino, brought a breath of fresh air to the process.
Zak Brindle, Advanced Manufacturing Headhunter, Kensington Additive
Dino’s professionalism, responsiveness, and eagerness to relay our ideas and requests to the development team were truly commendable. His and the team’s positive feedback on our collaboration highlighted the mutual respect and understanding that formed the foundation of our successful partnership.
The design phase, led by Janelle, was a creative and productive period. Janelle’s adeptness at incorporating our feedback while offering her expert advice was invaluable. Her designs not only met but exceeded our expectations, setting a solid and exciting groundwork for the development phase.
Working with Lauris, the developer, was equally impressive. The team’s communication and flexibility were particularly noteworthy. Unlike other providers who presumed to know our needs, Wave took the time to listen and truly understand the intricacies of our niche market. This understanding was pivotal in crafting a bespoke website that perfectly aligns with our vision and operational uniqueness.
Lauris’s positive and can-do attitude towards challenges, especially when developing our ‘Find a candidate’ and ‘Logo Slider’ feature, underscored the exceptional level of service we received. This feature, tailored from the ground up, is testament to Wave’s commitment to delivering not just what we asked for but enhancing our capability to serve our clients and candidates better.
As we approached the project’s conclusion, any minor issues were swiftly addressed by Dino and his team, underscoring their dedication to quality and client satisfaction. The provision for ongoing studio time for future improvements is a significant benefit that distinguishes Wave from our previous experiences, ensuring our website remains dynamic and evolves with our business.
In closing, I want to extend my heartfelt thanks to Dino, Janelle, Lauris, and the entire Wave team for their outstanding work, flexibility, and the speed at which they operated. We look forward to a continued partnership and the exciting developments it will bring.
The collaboration between Kensington Additive and Wave resulted in a website that reflects Kensington’s brand and industry focus and enhances its ability to serve clients and candidates.
With a modern design, improved user experience, and features tailored to their needs, Kensington’s new website positions them firmly within the Additive Manufacturing recruitment space. The success of this project lays the groundwork for a continued partnership, ensuring their digital presence remains as cutting-edge as the talent they recruit.
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